Email Marketing

No other form of marketing can trigger customer loyalty quite like email marketing can.

If you thought email marketing was dead, you’re sadly mistaking. Email marketing is still very much alive and it’s proving to be more effective than ever before. So how can it help with customer loyalty?

Establishing a regular, personal connection

If you want to keep your customers, you need to be in frequent contact with them. It’s not enough to just sit back and hope they come back to you. Instead, you need to keep your brand firmly in their minds and email is one of the easiest ways to do this.

You can boost loyalty and build relationships via email in numerous ways, but you need to change your perspective:

• Giving solid information they can use
• Keeping customers up to date with important information
• Asking for feedback

Content is King, but only if given in ways that people enjoy. Once people buy insurance, it will probably be a year or more before they buy any additional. If all you are putting out is content about insurance, they will quickly learn to ignore you because they don’t feel like they are presently in the market. Information about planning for their family’s needs, taking care of their property, and retirement information keeps them engaged. Feed it to them in quick and easy snippets and you will be top of mind, a quick reference, and an authority figure.

Keeping them up to date with important information via email is also effective. This could include new and upcoming products and events and maybe even useful advice on current issues they might be facing. These types of emails keep you in the customer’s mind, encouraging them to come to you for help in navigating uncertain territories.

Emails are also valuable at gathering feedback from customers. This is an essential part of customer retention as it makes the customer feel valued and that their opinion actually matters.

Giving them a personalized experience

With email marketing, you can also target clients a lot easier. Segmenting your email list into specific customer groups can help provide a more personalized marketing approach.

Customer loyalty is not built solely on fulfilling basic customer needs; it is also reliant on your ability to provide an overall pleasurable experience. Email is the perfect vehicle to achieve this goal with its ability to help you build customer relationships that will last for the long-term.

You can also easily personalize emails so the customer feels more connected and appreciated.

Overall email marketing, as long as it’s done right, can be extremely useful in gaining retention and loyalty. The key is to think about the client, rather than yourself. What emails would they find useful?