As an insurance professional, are you wondering just how important “content” really is to your online presence?
It’s already a proven fact that publishing various types of online content across the web will drive a large amount of new visitors to your site, increase conversions and help build brand awareness. Without it, you’re simply turning a blind eye to highly-valuable prospects.
And what about the content that is ON your website?
The WRONG content will drive potential customers away, provide zero results and potentially damage your reputation.
So just how important is an effective content marketing strategy for your business?
VERY important.
Good content on your website will get you found better, quicker, and more often. It can also, along with content on social media sites, catch the attention of people looking for your product or service, establish you as an authority, and build relationships with your clients and prospects.
The number one goal of many agencies today is to rank highly in search engine results. Why? Because consumers aren’t going to waste their time browsing through page after page of results until they find you.
There are many things that determine your rankings, but valuable, top quality content is a MAJOR factor.
Take Google for example. When ranking sites, the search engine gives more juice to websites that provide value to the consumer. It looks at the site’s content to establish whether it reads well, or is simply full of fluff. It also looks at whether or not the site is providing the information that searchers are looking for. Furthermore, it looks to see how frequently your website content is updated – the more, the better. For example, every Google Review counts as “new content” in Google’s eyes.
So if you want potential customers to find your business online, your content strategy needs to be complete and consistent.
What We Do
When you need content that REALLY delivers, Local Marketing Partners can get the job done. With a strong team of content creation and marketing experts, you can be sure that your content needs are in the right hands.
We pride ourselves on providing exemplary service and always keep our clients’ needs in mind.
Although we work with larger, global businesses, we also specialize in helping “local” small businesses boost their content marketing efforts.
Ready to get started?
Contact us now for your FREE initial consultation so we can explain exactly what we can do for you!