One of the most important metrics to keep up with on your LinkedIn profile is the number of views you’ve gotten recently. Even with a free account, LinkedIn gives you an indication of whether or not your views are growing as compared with the last reporting time. Although you can’t always make sure your views are growing, you can generally influence them to grow, which is a very important thing to do.

If you’re not getting many profile views, there are a few things you can do about it. First off, I’d tweak your headline and possibly your profile summary. You headline and your photo appear when someone’s searching for something related to your profile. People look at all the search results and based on what your picture looks like and what your headline says, they decide to take the next step and click on you. You want that to happen a lot more, not a lot less!

Another big thing you can do is to start posting more content, more status updates, more links to PowerPoint presentations via SlideShare, more YouTube videos, more native videos. More, more, more! As you post more content, you’ll greatly increase the number of ways people can find you, which will, in turn, increase your profile views.

Finally, reach out to more people on LinkedIn! Expand your network. Consistently send out connect requests. Don’t do two hundred all at one siting. LinkedIn will notice and probably shut your account down, at least temporarily. You do, however, want to send out ten or so per day. Actually, up to 50 a day is totally safe, in my experience! Reaching out to people makes them in turn go read your profile, which will over time create a lot more leads for you and your business!